Ethnography as a tool of I.B

It is necesary to highlight the importancy of the ethnography in the international busines, because it is the tool that allows us, as investigators, realize how cultures, organitations, or countries behave in certain situations allowing us to identify the needs of each one and to be able to satisfy them.
It also allows us to know how is the behavior of a culture when negotiating an agreement, which helps us to develop ourselves in a better way, always specting the best results.

Because of al this is that we can't put away this important tool, because in the long term it always is going to make our job, as negotiators, a lot easier.