To make business in a country with a culture totally different to ours it is necessary to know the new culture, to respect it and to assume it. It doesn't serve of anything to try to impose our form of making things or to trying to be successful with the mechanisms that helped us to triumph in the western world.
But then, what can we make when we work with a culture like China?
These are five key ideas:
1. To inform us and to get ready to understand what our new customers like and dislike. A small detail can ruin hours and hours of hard working. To take care of a first contact is important. It is very difficult to change a first impression.
2. To be related with an open and constructive attitude
3. To adapt to the local particularities, not to impose our ideas.
4. To look for the positive intention behind the behavior and to avoid the prejudices.
5. To take care of our non verbal communication. Mainly in countries where we find an idiomatic problem the expressions and the postures ¡they are very important!
Salomón, María Teresa (2008) “¿Cómo hacer negocios en China?”, Revista CapitalHumano, No. 223, p. 80 - 83.
Carlos, you are doing a good job, your Blog is interesting. What happened with the topic of India?
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